Tips for Marketing Your Property for Sale
Selling a home is not difficult—selling a home first, and getting top dollar for it is difficult. Proper marketing will go a long way in helping you sell your property. Below are some proven marketing tips for selling homes.
Advertise Where Your Buyer Are
There are many places you can advertise your house, such as online listing sites and social media, direct mailing, magazines, newspapers, and flyers. However, the majority of buyers find their homes online. Therefore, it makes sense to list your property online too. Don't ignore the internet even if you want to try other marketing media.
Write an Effective Description
A typical listing consists of pictures and a description of the property—both are important. Craft your marketing copy in such a way that it grabs the attention and gives the potential buyer critical information about the property. Here are a few tips that can help:
- Only use specific numbers, such as a 5,000 square footage, that you have verified
- Use descriptive words
- Mention the major or distinctive properties of the house
- Avoid the generic headline 'House for Sale' — a customized headline, such as 'Charming Cottage for Sale,' is better
A professional copywriter can help you write the description.
Take Professional Photos
As mentioned above, listing photographs also play a critical role in marketing houses. Read these tips before you whip out your smartphone to take the pictures:
- Stage the house before taking the pictures
- Ensure the lighting is perfect— natural lighting is best, but artificial lighting is better than dark photos
- Take pictures of different sides or angles of the house
- Take multiple pictures and choose the best ones
Many home buyers expect to see property photos online. The photos matter so much that some listing sites don't accept listings without photos. The value of the photos is worth investing in professional photography.
Sell More than the Structure
You are selling your home, but the buyer is not just buying the structure. The buyer is buying the lifestyle, the community, the safety, the economy, and other things that are part of your neighborhood.
Therefore, don't just sell the structure—sell the lifestyle it comes with. Don't forget to mention the nearby surf spots, the quality of life in the area, and the good school districts, and anything else that people love about the area.
You don't have to struggle to sell your home on your own. Local real estate services can help you every step of the way.